Department & association playbooks
Coordinate Before You Launch: Department & Union Alignment
Speed without alignment creates duplicate pages. This approved explainer is a pre-launch briefing — family liaison, PIO, and union/local on one sanctioned money path — sourced from public FundTheFirst FAQ language. Nothing here invents raise totals or conversion rates.
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Key takeaways
Align family liaison, PIO, and union/local before you launch—not after competing pages are already circulating.
Keep one primary money path so donors are not left guessing which ask is sanctioned.
Know the create → Plaid verify → team review → go-live path before anyone is under pressure.
Start a fundraiser when the story is ready
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Start a fundraiser people can trust